WHY BARRON’S POWER WORDS?
What are power words? They’re the right words. They’re words people listen to, words that command respect. They’re the key to effective communication and success in the fast-paced world of business – whatever your business may be. Plenty of people know these words, but only the most successful people are confident enough to use them.
HOW DOES VOCABULARY DICTATE SUCCESS?
- Over the course of a decade, research scientist Johnson O’Connor gave vocabulary tests to executives and supervisors in 39 large companies. He found that in practically every case, vocabulary level predicted the employee’s position in the company. Executives scored an average 236 out of a possible 272 points. Managers scored 168 points. Superintendents, 140. Foremen, 114. Floor bosses, 86. His conclusion: the stronger your vocabulary, the better your position.
- Earl Nightingale, one of the first people to study the traits of successful people, found that “Without a single exception, in every case those who had scored highest on the vocabulary test given in college were in the top income group, while those who had scored the lowest were in the bottom income group.”
- A Human Engineering Laboratory Study tested the vocabularies of thousands of people spanning a broad range of careers and age groups, and found that the people drawing the highest salaries scored highest on the vocabulary test. Their results, in fact, were so consistent that the researchers declared there was only one attribute common to all successful people: A superior vocabulary.